Global Policy and Strategy The Companies Strategy

Question: Examine about the Global Policy and Strategy for The Companies Strategy? Answer: The significant segments of the companys methodology dependent on following regions include: Product offering: The product offering technique of Under Armor includes the making of a various product offerings. Under Armor utilizes the most recent and best innovations for delivering their items and they utilize the best material for assembling the garments, which recognizes Under Armor from different brands. The arranged product offerings of Under Armor incorporate HEATGEAR for the hot climate, COLDGEAR for the virus air and ALLSEASONGEAR for the sound condition. Advertising/Promotion and Brand Management: Under Armor has a high brand value as it is showcased well and notable to all the people groups of the United States and India. Under Armor utilizes the various components of the special blend for selling accessible product. They actualize deals workers in their retail shops, which makes them accessible to a specific vender. Under Armor promotes their items in various structures with the assistance of magazines, boards, the web, and TV. They additionally use deals advancement for expanding their level of deals by offering different coupons, limits, and deals (Adam, 2016). Dissemination: Under Armor circulates their assortments of items in both discount and retail showcases. Under Armor made an agreement with California and Maryland for executing dissemination offices through its retail and discount markets. The companys procedure depends on disseminating their items primarily through free wholesalers and outsider strategic gives. Item Design and Development: The made merchandise of Under Armor comprise of specialized manufactures, which the outsider produces, in a joint effort with their item improvement group. This methodology empowers them to make in fact propelled textures and assembling of the items as indicated by determinations including fit, structure, finished result use and atmosphere to satisfy the market needs (Adam, 2016). Sourcing/Manufacturing/QA: The crude materials and the claim to fame textures that Under Armor utilizes comprise of actually propelled item, which the outsiders make. Under Armor didn't include themselves in long haul concurrences with the makers for creating their items. Circulation Facilities and Inventory Management: Under Armor deals with their stock levels by anticipated deals, existing requests, and on the quick conveyance needs of their clients. Their stock technique focuses on addressing the necessities of their clients by improving their stock productivity with the assistance of different procedures and frameworks. These frameworks are profited with gracefully arranging abilities and guaging. The systems likewise incorporate stock exhibitions like time decrease for assembling, better execution and arranging identified with the auctioning off abundance stock (Thompson et al. 2013). 2 An: Under Armor is a brand, which has made a marvelous commitment to its intended interest group through an extraordinary exertion towards its market. The organization is about games clothing, dynamic wear and athletic footwear in the United States. Built up in the year 1996, the organization planned for building the sportswear according to its clients necessities. The organization makes outfits which are cool for its competitors in the late spring season. Then again, they give warm outfits to its competitors in the winter. The ensembles made in such manner that it can ingest the perspiration in a slight measure of time. The purpose for the companys progress was likewise that the firm searched for development in North America (Reddy, 2015). 2 B: according to the procedures of the organization embraced for most recent 15 years, it very well may be said that Under Armor is a brand which has developed enhanced items for its clients according to their requirements. They have made them consistently associated with creating items according to the evolving requests. They generally intended to be the supplier of the best item in their market section. They have fundamentally accomplished the situation by expanding their item deals. All the games individuals including the expert and the amateurish university are happy with their item. Organization of such high contemplations and missions consistently will in general be at a definitive situation in the market (Miloch et al. 2012). 3: The upper hands of Under Armor versus Nike are as per the following: Under Armor Nike 1. They have fabricated cold and sweat safe attire. 1. They have very much set up brand picture and are notable in the commercial center. 2. They produce athletic clothes for the Olympics and colleges. 2. They use to deliver athletic gear. 3. They have execution observing apparatuses, which encourages the organization to gauge their general execution and which thus increment their maintainability improvement. 3. Nike has adjustable items for the clients. Figure 1: SWOT Analysis (Source: Macekura, 2013, pp 128) Qualities Broad Product Portfolio: Under Armor makes an arrangement for extending their item contributions in the extra market fragments. Development: Under Armor center around satisfying the changing needs of the recreational ventures by executing new creative advances. They bring new imaginative considerations for assembling their items, which incorporate HotGear, ColdGear, and AllSeasonal Gear. Budgetary Consistency: Under Armor cultivated, an effective income development throughout the previous five years and their net gain become triple from 2006 to 2011. Shortcomings Geologically not assorted: While moving into various geological territories it makes Under Armor to limit hazard identified with the deals from a solitary land area and to broaden the item contributions (Baylis, Wirtz Gray, 2013). Extension of assembling: The advancement with respect to forte textures made by the outsiders upgrades the hazard with Under Armours essential skills. Disappointment Impact on Sales/Endorsement Success: As Under Armor relies upon various serious items for advertising it makes vulnerability and hazard identified with the social conduct of the competitors just as their presentation. Openings Inspirational Outlook for Footwear Market and Athletic Apparel: This has been a dynamic development in the income, which brings about industry development and which will expand the footwear deals just as deals of athletic clothing in the following five years. Innovation based: With the headway in innovation, the direct to purchaser deals are developing in Under Armor and which encourages the clients to interface rapidly with the organization (Macekura, 2013). Dangers Fluctuating expense of oil: The expense of oil is influencing the incomes and creation cost of the athletic clothing on the grounds that those items contain a lot of oil arranged materials and polyesters. The significant expense of work: Because of the fast ascent in the work cost of assembling athletic attire, this work cost is welcoming genuine dangers on the Under Armor Company. Low Batteries to Entry: As the providers of athletic attire have dynamic command over the value, they can undoubtedly set a boundary for the piece of the overall industry identified with the current organizations (Johnson, 2014). As per the reports, the companys money related status of 2013 was as per the following, Net Revenue in $ - $2.33 billion Net Profit in $ - $162.17 million Net Profit rate (Net Profit/Net Revenues x 100) - 6.96% What might be compared to the organization the year's end 2013 was $347 million (Hitt, Ireland Hoskisson, 2012). The four classes are Apparel, Footwear, Accessories, and authorizing, contribute in a huge path to the Net Revenue of the organization in the year 2013. The commitment to the total compensation from the Apparel class is 75.6% while commitment from Footwear is 13%. The remainder of the info is from Accessories and Licensing, which are 9% and 2.4% separately (Reddy, 2015). References Adam, A. (2016).Under Armor Case Study. Recovered 20 February 2016, from https://robertdaigle.com/wp-content/transfers/2014/01/BowenDaigleDionValentine_UnderArmour_CaseStudy.pdf Baylis, J., Wirtz, J. J., Gray, C. S. (2013).Strategy in the contemporary world. Oxford University Press. Hitt, M., Ireland, R. D., Hoskisson, R. (2012).Strategic administration cases: seriousness and globalization. Cengage Learning. Johnson, C. (2014). Under Armours Unexpected Brand Management Problem in Sochi. Macekura, S. (2013). The point four program and US universal improvement policy.Political Science Quarterly,128(1), 127-160. Miloch, K. S., Lee, J., Kraft, P. M., Ratten, V. (2012). Snap click: inspecting the vital and pioneering brand vision of Under Armour.International diary of innovative venturing,4(1), 42-57. Reddy, K. S. (2015). Institutional Laws, and Mergers and Acquisitions in India: A Review/Recommendation. Thompson, A., Peteraf, M., Gamble, J., Strickland III, A. J., Jain, A. K. (2013).Crafting Executing Strategy 19/e: The Quest for Competitive Advantage: Concepts and Cases. McGraw-Hill Education.

Full Play To The Positive Backwash Effect

Full Play To The Positive Backwash Effect Theoretical: Backwash has as a rule been depicted regarding the impact of testing on language educating and learning. Discharge can be hurtful or valuable, as Arthur Hughes states. (Hughes: 1989) This paper set out to perceive how far this term can be applied to the manners by which both the understudies and educators can profit by language testing. Catchphrases: positive discharge valuable testing inspiration legitimacy and unwavering quality I. The Backwash Effect and the Learners In language learning, two terms are regularly referenced, instrumental inspiration and integrative inspiration. Instrumental inspiration alludes to the utility estimation of the language itselfthe helpfulness of English as an apparatus in learning, business or worldwide correspondence. Testing process instrumental motivationcandidates generally step through exam to advance their instructive or vocation possibilities. In the event that the testing brings the positive discharge impact into full play, it will spur the contender to learn better after they comprehend what they have accomplished and what they have to find. However, in the event that the aftereffect of the testing is just given as pass, fall flat, or an imprint, the applicants will definitely be demotivatedthey don't have the foggiest idea what they need to cure. Another difficult circumstance is that the tests are set by outside bodies which build up their own prospectuses, norms and criteriathe language students are prepa red a few aptitudes which are important for their future adapting however the tests don't give the relating thing to quantify the students capacity. That is the degree to which the learning required for the testing is obviously applicable to study hall learning or the need of the student has been restricted. As Hughes brought up, If a test is viewed as significant then groundwork for it can come to command all educating and learning activitieslearners are misdirected to strain each nerve to get by it. Which subsequently obstruct the typical arrangement in both learning and educating? II. The Backwash Effect and the Teachers All instructors are roused by the testing and point their educating to what is being tried. Since they accept: Motivation of the understudies is one of the most significant variables affecting their prosperity or disappointment in learning the language. (McDonough, 1986) They likewise consider that the impact that the testing has on showing is either positive or negative. The negative discharge impact is probably going to be most noteworthy where instructors are unpracticed or absence of certainty. On the off chance that the instructors don't have the foggiest idea how they can educate under the coupling power of the testing and don't realize well to build up the materials masterminded by the subject, the educators will be de-spurred and puzzle over the course which they should set out toward. Be that as it may, if the educators realize how to make the testing a catalyst to advance their future instructing, by distinguishing proof with different instructors outside the school they co mprehend what achievement they have made .It will even drive them to invest twofold energy into the future employment. Accordingly, it is significant that testing ought to mirror the abilities and approaches of the dynamic language educators and utilize the testing to empower instructors in their preparation. The more prominent positive discharge impact, the more instructors are probably going to be propelled by the testing. III. The Development in the Testing In the previous hardly any years, with the improvement of the preparation extends, the examination in this field is en route to the advancement. Instrumental inspiration in language testing has been held (learning is as yet associated with advancing, enlisting and winning) however testing is gained an integrative measurement. Such huge numbers of changes occurring in the testing have been added to this measurement: 1. An adjustment in the basic hypothesis of language learning. 2. An adjustment in the ways to deal with language educating. 3. An adjustment in the reasons or testing. 4. An adjustment in the rule for assessing a language testing. 5. An adjustment in the testing concerning all the parts of language educating. When we set language tests, do we truly test the applicants language capacity? Is it true that we are truly attempting to test what can empower contender to utilize a language adequately? Language instructors we have been told, when go about as an analyzer, must worry with an entire host of various legitimacy and unwavering quality variables. Positively, in language testing the same amount of as somewhere else, legitimacy and dependability are significant. However, a substantial and solid test is of little use on the off chance that it doesn't end up being a functional one as Weir expressed, This includes inquiries of economy, simplicity of organization, scoring and translation of results. The more it takes to develop, manage and score, and the more gifted faculty and gear that are included, the higher the expenses are probably going to be.(1990) So how to accomplish acceptable dependability tests, how to upgrade legitimacy of the testing and how to make the tests increasingly down t o earth have become language instructors significant concern. IV. Viable Concerns in Evaluating Tests Tests are methods for social event data. They are developed by specific standards which are proposed to shield the nature of this data. as Nunan once stated, and it is anything but difficult to arrive at the understanding that the instructors should test what they require the students to do. Nunan. D likewise stated, It is significant that, in the arranging, execution, and assessment of a given educational program, all components be between ground, so choices made at one level are not in strife with those made at another. For example, in courses dependent on standards of informative language educating, it is significant that these standards are reflected, in educational program records and prospectus plans, yet additionally in homeroom exercises, examples of study hall association and in trial of open execution. (Nunan, 1987) In China a basis referenced test which is named TEM 8 (Test for English Majors Grade Eight) is talked about here for us to evaluate and examine in detail whether this test can accomplish helpful discharge and how we can improve the discharge impact of the test. As indicated by Hughes, there are eight stages to make our optimal into real factors: 1. Test the capacities whose advancement you need to support. 2. Test broadly and erratically. 3. Utilize direct testing. 4. Make testing measure referenced. 5. Base accomplishment tests on targets. 6. Guarantee test is known and comprehended by understudies and educators. 7. Where fundamental, give help to educators. 8. Consider the consequences. Lets take a gander at the chart beneath which orders the contrast between the prospectus intended for Language instructing and that intended for tests (TEM8) Prospectus intended for language instructing Schedule intended for test TEM 8 Tuning in: Tuning in: To comprehend VOA and BBC program from on - the - spot announcing worried about the governmental issues, economy, culture and instruction innovation, and so on. à ¢Ã¢â€š ¬Ã¢ ¦Ã£ ¢Ã¢â€š ¬Ã¢ ¦ 1. To see a wide range of English discussion and discourse, or meeting, or exceptional theme banter on the informative event. à ¢Ã¢â€š ¬Ã¢ ¦Ã£ ¢Ã¢â€š ¬Ã¢ ¦ As per the editors Messina and Feng Qinghua, the training test picked here is completely founded on the showing prospectus of English major and TEM8 schedule in advanced education. From the graph, we can make an inference that the TEM8 test is fundamentally founded on the rule that language ought to be test similarly as it is instructed. The listening task is partitioned into two sections. The previous part contains: (1) talk; (2) discussion; (3) news communicate. There are fifteen different decision inquiries overall. The last part contained: (1) note-taking; (2) hole filling. In essayists sentiment the structure of the test agrees with Weirs hypothesis. The upsides of utilizing numerous decision design to a great extent are that scoring can be impeccably solid and scoring can be fast and affordable. The benefit of not utilizing various decision position to a great extent is that it keeps the students from getting the unsafe discharge. Hughes likewise has a remark on it: It ought to scarcely be important to call attention to that where a test which is imperative to understudies is numerous decisions in nature, there is a peril that training for the test will harmfully affect learning and instructing. Practice at numerous decision things (particularly when, as occurs, as much consideration is paid to improving ones instructed speculating concerning the substance of the things) won't ordinarily be the most ideal route for understudies to improve their order of a language. (Hughes, 1989) For the note-taking, as we have no listening recording of the test close by, be that as it may, having painstakingly analyzed the tape-content and the key responses to it, we notice that in spite of the fact that the test centers around whether the understudies have gotten the back rub that was expected to, the material isn't spoken test. In actuality, circumstance, the audience members generally have relevant hints to encourage understanding, it is amazingly hard for understudies to backtrack and concentrate on quite certain component of talk while tuning in to and endeavoring to comprehend a non-intuitive, continuous monolog. (Weir, 1990) Therefore, protecting the verbally expressed content ought to be in the analyzers thought. In TAKE NOTE composed by Michael Berman, he brings up that the note-taking materials ought to be reasonable for the investigation of styles and registers in contemporary English; during the way toward tuning in, it is essential to be conceivably helped by inquiries from the speaker and the applicants ought to be urged to write in their own words, to bring together on components of significant significance and utilize catchphrases shortenings or images; they ought to be reminded that there is once in a while time or requirement for direct citation. (Berman, 1980) Look at the basis of the scoring and the way in to the note taking of this test; it doesn't have this endeavor. Would it be a good idea for it to be improved later on? It is as yet an inquiry to the extent the gainful discharge concerns. Having counseled the so

Final Private Beta Phase, New Features - Focus

Final Private Beta Phase, New Features - Focus After one month online we are nearing the last stage of the private beta phase and wanted to celebrate this with our biggest update yet new features include: Export to MindManager and Freemind Auto-layout on import maps Zoom in/out Overview navigator Many more icons and colors As always, you can find more details on the update in the changelog. Wed appreciate your feedback on the new features. If something doesnt work for you, well try and find a better way. Weve also decided to make the feedback process more collaborative by setting up a discussion forum where our beta testers can discuss feature requests, bugs, and MindMeister in general. We are looking forward to a lively discussion! (for those who prefer to give their feedback in a less public way, the old feedback dialog option remains active) Final Private Beta Phase, New Features - Focus After one month online we are nearing the last stage of the private beta phase and wanted to celebrate this with our biggest update yet new features include: Export to MindManager and Freemind Auto-layout on import maps Zoom in/out Overview navigator Many more icons and colors As always, you can find more details on the update in the changelog. Wed appreciate your feedback on the new features. If something doesnt work for you, well try and find a better way. Weve also decided to make the feedback process more collaborative by setting up a discussion forum where our beta testers can discuss feature requests, bugs, and MindMeister in general. We are looking forward to a lively discussion! (for those who prefer to give their feedback in a less public way, the old feedback dialog option remains active)

How and When to Shift the Demand Curve

Use Of Conventional Fuels ( Coal And Oil ) For The...

The use of conventional fuels (coal and oil) for the production of energy has caused detrimental effects on the planet with the emissions of greenhouse gases. Switching most of, but hopefully entirely, the world’s population to alternative renewable energy is the only way to save Earth from the decline of the ozone layer. The ozone layer blocks UV radiation that causes many health problems for people and animals, but the ozone layer also aids in the regulation of the planets normal homeostasis. Without this perfect balance life could no longer sustain as it is known to be, or even possibly not at all. These renewable sources are far cleaner than conventional sources, which will in turn help everyone in the world. Along with the higher†¦show more content†¦Conventional energy sources cause damage directly to the Earth itself just to gather the oil. This large amount of time and effort is essentially a waste when the oil gathered is used so rapidly, the earth canâ€℠¢t even replace it at a rate to keep up with demand. This will lead to the loss of this seemingly simple commodity (Breede, Security and energy capture: the military perspective). The availability of the sun is just as you see it daily. Along with that, the conversion of solar rays to usable energy does not release any damaging greenhouse gases, unlike the beloved petroleum oil used to widely today. Where understandably anyway we gather energy will have some sort of impact on the planet, but the impact of the gathering, transportation, and burning (converting to usable energy) has a by far larger impact in just about every way, compared to any form of renewable energy (Union of Concerned Scientist, Environmental Impacts of Renewable Energy Technologies). Still with this knowledge the switch to renewable energy has been slow to progress. So to increase availability of renewable discovery of several different forms have been introduced to consumers, including the well-known solar, win d, geothermal but also the less common such as biomass, hydroelectric and hydrokinetic. This range of options is to make sure that fuels should be an absolute last resort. Some

My definition of the american dream Free Essays

The American dream that made people leave their homelands in the past only remained a dream because there are people who still have not â€Å"made it† in America. There is something amiss in the ruckus that is about the American Dream. On one side, the American Dream remains a dream wherein the corruption and the apathy of people continues to prevent it from coming true while on the other side, the American Dream comes with too high a price. We will write a custom essay sample on My definition of the american dream or any similar topic only for you Order Now It asks for the individual’s culture, it torments the person and convinces him into thinking that if you do not assimilate the American culture, you will never make it. For instance, the rules for acceptance are subtle enough to be left out in everyday discussions but for the typical alien who is either yellow or black, the message of â€Å"embrace of efface† resounds like a loud gong. The American Dream will always be a Utopian dream until people realize that material wealth is not the only path for success and happiness. For together with the positive values that the American dram has helped to bring about, there is the common criticism that such dream has ultimately resulted in the rejection of that which connects the â€Å"self† to the â€Å"other.† Just as freedom in America has brought about or permitted massive income inequalities, so did American individualism that resulted from this dream, help to produce an atmosphere of egoism and isolationism, and in more extreme cases, perpetuate poverty, racism, sexism, and self-indulgence. When left unchecked, this can cause disunity among our people. Americans should balance individualism with compassion for others. Peak performers who manifest the great American individualist characteristics start with potential. Yet history is littered with the bones of people who never converted potential into achievement. Inherent talents turn useful only when one examines what is his. One trait that makes the United States great is its inclusiveness. Everything gets taken in, including an interesting state of tension between a yearning for achievement on the one hand and the principles of equality on the other. The American dream is a dream that is obtainable but it all depends on one’s attitude. To illustrate this clearly, in Arthur Miller’s Death of a Salesman, the author uses the scene of Willy with Wagner, which is supposed to be just a short encounter with his boss. But as the scene progresses, the readers cannot help but empathize with Willy’s condition. Willy seems to be really stuck in the past. He brings all the promises of a dead man and counts on that more than his relationship with Howard and what was happening between the two of them at that point (Miller). Can we keep our own dreams alive and not get sabotaged by ourselves or by life? The American Dream promises people from all walks of life and all countries of origin that within this land, there is freedom from oppression, freedom from poverty and material wealth but for other people, it will only remain a dream for them. As Langston Hughes remarks,   â€Å"I am the people, humble, hungry, mean–Hungry yet today despite the dream.†Ã‚   There have been casualties during this fight for the American Dream. The land of the free is still a land of oppression and even though people would like to view it as a land of opportunity, it becomes more like a land of deception and false hopes. Another illustration on this issue is on page 77 of Barlow’s book, Between Fear and Hope: Globalization and Race in the United States, he mentions, â€Å"The global era’s pressure means that an increasing number of Americans feel left out of the social order† saying that â€Å"morbid symptoms especially racism and fear of foreigners have appeared. In short, globalization is producing a crisis in the middle-class social order.† (Barlow, p. 77). I think that more than the pressure of globalization on Americans, it is the use of the U.S. globalization as their tool for world domination that is anxiety-provoking. The US, according to many observers uses globalization to make foreign economies open up their markets such that these can be flooded with US-made cars, clothes, food, even movie stars, such that these foreign markets eagerly consume these products without really knowing who in the end benefits from this game. As the capitalist economy of the United States has survived socialism, many foreign nations are now being deprived of much-needed funds for their own development, and are left dependent on foreign made products, which in turn deplete their own dollar reserves. The result is an extreme polarization of wealth, and the overextension of the gap between the world’s richest and poorest nations. This is so true in the sense that in developing nations such as India, there are truly many customers willing to buy the products of the capitalists.   For instance, on the streets of India, we see many billboards of â€Å"Coke†, or of US cigarettes.   A person who purchases this product rarely has the time to ponder on the fact that part of the revenue made out of that sale enriches these already-rich capitalist nations. Perhaps engaging in nationalist policies such as patronizing one’s own products with a matching awareness and education campaign will help make these people realize that it is time to enrich one’s own country first, before contributing to the economies of others. An opportunity lies here because local manufacturers in developing countries will be forced to do more research and development to produce goods and services that can compete with foreign ones. The American dream and globalization play a very important and significant role in sustaining profitability no matter what the enterprise is or where such is located or how it is doing business.   Reality shows that any business enterprise cannot survive without adopting the competitive global business system through the use of technology. Indeed, cultures collide through trade, and whether or not in the process of trading, technology destroys the native arts and dumps down the societies everywhere. The influences of family norms, religion, or manners and even social practices have large influence in overall assessment of globalization.   Focusing on the markets and determining the available freedom exercised in exploring the marketplace are areas affected by these influences.   It is always best to study the mechanics of how the economy works in the real world. Studies show that the measurement of success in the economy is determined by certain formulas and applied economic principles yet one must also realize that creativity and innovations that originate from non-economic background must also be applied to come up with the right kind of mix. Man’s ingenuity, his analytical mind and logical reasoning must be shared, discussed with others who are into the same exercise so that better solutions to problems are formulated to make the country’s economy work in this rapidly changing world. The American dream has swept the manner in which the U.S. is managed as well as policy decisions that were formulated. Works cited Barlow, Andrew. Between Fear and Hope: Globalization and Race in the United States, 2003. Rowman Littlefield Publishers, Inc. Miller, Arthur. Death of a Salesman. Hughes, L.   Let America Be America Again. 1938.   Retrieved Jan 2, 2007 at: http://www.poetryconnection.net/poets/Langston_Hughes/2385 How to cite My definition of the american dream, Essay examples

The Butter Battle Book and the Cold War free essay sample

The Butter Battle Book The Butter Battle Book is a picture book written by Dr. Suess. This book was published in 1984, and it was written as an allegory to the Cold War. It is an anti-war story about the arms race, MAD, and nuclear weapons. This book was written in the Cold War era about the concerns of the time, and how all of life could be destroyed by nuclear war. The Cold War was the time after WWII that involved strong tensions between the Western Bloc and the United States. During the Cold War, the Soviet Union attempted to spread Communism, while the United States policy was to contain this spread (Containment). To increase tensions further, another fear was nuclear war. Countries feared that nuclear war would destroy their countries and possibly even the world. This book is about two different races that live on opposite sides of a brick wall. We will write a custom essay sample on The Butter Battle Book and the Cold War or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Yooks and the Zooks are fighting about what side they eat their bread on. The Yooks ate their bread with the butter side up, and the Zooks ate their bread with the butter side down. But one day a Zook by the name of Van Itch slung his sling shot at a Yooks Snickle-Berry-Switch. So the Yook that was on patrol went back to Cheif Yookeroo to get a improved weapon and a fancier suit to go with it. The next day he went back to the wall and Van Itch was there too. He had a better weapon and a better suit too. So Grandpa Yook went crying back to the Chief and again he got improved. The story keeps going in the same order until they come back to the wall with the same weapons and the same suit on Dr. Seuss incorporated many connections to the Cold War. The first connection was Grandpa and Van Itch. Grandpa is meant to represent the United States. Grandpa is a general, and since its a picture book, he stands in for the army. Grandpas strategy was also to use Containment, like the United States during this time. He never did anything but threaten to use the weapons, he stated: â€Å"In those days, of course, the Wall wasnt so high and I could look any Zook square in the eye. If he dared to come close I could give him a twitch. † Grandpa wasnt willing to go into Zook territory, he just wanted to set up a large base to keep them contained. This policy by Grandpa relates to the policy of the United States because his strategy intended to hold the Soviet Union to a certain geographical location. Van Itch on the other hand, is Grandpas enemy, he represents the Soviet Unions military and command, and he also has a fancy hat. Next there was chief Yookeroo. Yookeroo represents the president of the United States, presidents like Roosevelt, Truman, Eisenhower, Kennedy, but more directly related to Reagan. Chief Yookeroo tended to simply watch the race from afar, what most presidents did. Using Chief Yookeroo, Dr. Seuss points to a particular danger when the leader isnt in the trenches. Chief Yookeroo also tends to benefit from the international tensions and pushes the nation into an opposing relationship. This shows us Seuss opinions, about the president at this time. The presidents it seems continuously create larger and larger weapons to defeat their enemies. Time and time again the Zooks and the Yooks bring weapons to the wall to â€Å"battle† each other, yet they never attack each other. Eventually the Zooks bring larger and better weapons several times in a row, making Grandpa Yook upset and discouraged. It is assumed that the Zooks gained better weapons because of spies, while it is never clear who the spy is, we can infer that there was a spy because on several occasions they show up with the same weapons. Spies were an important part of the Cold War, many people were accused of being spies for their beliefs and many people were supposedly. spies defecting to the Soviet Union, and the United States. The Utterly Sputters weapon, would sprinkle the Zooks as it flew over. It is inferred that Dr. Seuss was referring to the chemical or poison weapons that were created in the Cold War, like Agent Orange, which was used in the Vietnam War. Eventually they both create the Big-Boy Boomeroo. Which was a representation of the nuclear bomb. Both were destructive and both sides threatened to use them without actually doing so. People were also scared and being â€Å"herded† and told to go into bomb shelters. This boomeroo was so dangerous that the Chief holds the bomb with and extendable stick, while the Back Room Boys, the scientists who created it, peer around the door of their room to see it, showing how even they were frightened of it. In the book, there was also a wall that separated the Zooks and the Yooks. The wall starts off being tiny, something that Grandpa Yook can see over. However, by the end of the story, it towers above the young Yook and his grandpa. The wall can be interpreted in several ways. The first way separating the Yooks and the Zooks from a friendly relationship. But its mostly a symbol for the Berlin wall. The wall was built when the East Germans allied with the Soviet Union. The purpose of the wall was to keep out the fascists they believed were still in West Germany. The wall was finally torn down in 1990, marking peace and the end of the Cold War. The wall separated the East and West Germans like it separated the Zooks and the Yooks. Dr. Seuss clearly meant for this book to be an allegory for the Cold War. He managed to place some of his own opinions in this book. He managed to demonstrate the Cold War in simple and relative terms. Through interpretation, we manage to find all the clues Seuss leaves and his many allegories to the Cold War. The Cold War was a tense time filled with almost pointless hate, and needless envy. Seuss does a great job describing the Cold War in simple terms.